Bastille is a startup working
on the future of mobility
PRODUCT
BRANDING
INTERACTION
Bastille
Scroll to explore
Bastille is a startup working
on the future of mobility
Founded by Gilles Henry and based in Paris, Bastille's ambition is to reinvent urban mobility with a new generation folding bike.
Date
2022
Role
Product Designer
Credit
Laura De Lobkowicz
(+Bastille team)
Morgane et Maxime Hardy (Development)
Melvin Leribotier (3D)
Francesco Bonasia
Nawel Odin
(Photography)
I was in charge of the website design to create a digital experience showcasing this innovative folding bike. The main challenge was to create a website without any final product. It was difficult, but also rewarding, because I had to work closely with the team and anticipate a lot of factors. It's always interesting to work on UI/UX for e-commerce.
Starting from scratch and designing the website to showcase the brand, art direction, photography, key message and of course, sales-boosting elements was extremely challenging. With the whole team we worked closely to deliver a complete website combining a premium intuitive experience, a solid SEO and an optimized performance.
2022 - 2024
Discover
Bitstack
2020
Discover
Mauco
